Renowned racing icon launches Valentine Performance Detailing

Renowned racing icon launches Valentine Performance Detailing

BRAINTREE, Mass. — RJ Valentine is starting a new collection of car care products designed to elevate automotive excellence.

BRAINTREE, Mass. — RJ Valentine, a titan in the racing world and a visionary in business, announced in a press release the unleashing of Valentine Performance Detailing (VPD), a winning collection of elite car care products meticulously crafted to redefine automotive excellence.

Valentine’s legacy is studded with a string of triumphs that have earned him iconic status.

Valentine’s career as a championship driver spanned over 400 professional starts with numerous podium finishes, including winning the 24 Hours of Daytona, all while running umpteen businesses at the same time.

Drawing inspiration from his illustrious racing heritage and relentless pursuit of perfection, Valentine created the VPD line to transcend ordinary detailing and become a manifesto for the American dream. 

Valentine said, “VPD blends the heartbeat of the racetrack with the ethos of American pride. It caters to the discerning auto enthusiast and the seasoned racer alike.”

The VPD lineup comprises six cutting-edge products engineered to address each facet of car care with exacting precision: Quick Detailer and Waterless Wash; Heavy-Duty Degreaser; Wash and Wax Car Soap; Interior and Exterior Cleaner; and Rubber and Plastic Leather and Vinyl Reviver.

At the heart of the collection lies the Graphene and Ceramic Spray Shield, which provides long-lasting protection and enhances vehicle performance, stated the press release.

“Our formulations undergo rigorous testing under extreme conditions,” said Valentine. “In fact, track trials have revealed that cars treated with VPD Graphene and Ceramic Shield gain a competitive edge, even shaving milli-seconds off lap times.”

VPD doesn’t just offer products.

It delivers comprehensive solutions and tailored kits to meet every car care need.

The starting lineup includes seven curated kits for interiors, exteriors, tires and trim.

VPD equips enthusiasts with the high-performance tools necessary to keep cars in pristine condition, such as VPD branded microfiber warp edgeless towels, coral fleece towels and sponge applicators, tire brushes, waxing and tire sponge applicators, and double-faced mitts. 

Valentine’s reputation as a fearless competitor translates to everything he touches from motorsports to product development.

In fact, his next innovation, a selection of extra special auto detailing kits and instructional videos, is already lined up to roll out in Q2 of 2024.

The man behind the brand backs every one of his products with fierce dedication and pride.

VPD is not just about restoration.

It’s about exceeding existing benchmarks and raising the bar in car care.

In a market inundated with mediocrity, VPD emerges as the beacon of superiority, a testament to the unrivaled expertise of a true champion, continued the press release.

You May Also Like

Big Dan’s Car Wash opens two new locations

ROME, Ga. — The expansion brings express carwash services to two new locations to Orlando, Florida, and Kennesaw, Georgia.

Big Dan’s Car Wash logo

ROME, Ga. — In a press release, Big Dan’s Car Wash announced the opening of two new locations, its 19th in Orlando, Florida, and 20th in Kennesaw, Georgia.

Located at 12600 John Young Pkwy., this expansion is the company’s second site in Orlando.

Their third Orlando site is expected to open at the end of May.

Amplify advises Whistle Express’ Ohio expansion

SCOTTSDALE, Ariz. — The acquisition of five Rainforest Car Washes doubled Whistle Express’ footprint in the Cleveland-Akron market.

Amplify advises nine unit acquisition by Sparkle Express Car Wash

SCOTTSDALE, Ariz. — Fuller’s Car Wash, Clean Getaway and Splish Splash Car Wash joining forces with Sparkle Express Car Wash.

Arkansas softball star highlighted in ZIPS Car Wash Convos™

FAYETTEVILLE, Ark. — Hannah Camenzind shares stories about pranks with her twin sister, her take on Bogle Park and more in her episode.

Arkansas softball star highlighted in ZIPS Car Wash Convos™
OPW announces Dover Scholars Program winners

HAMILTON, Ohio — This prestigious scholarship, part of the Dover Foundation, supports students as they pursue higher education.

OPW announces Dover Scholars Program winners

Other Posts

Car detailing in the heat: essential tips

Learn how to mitigate the challenges posed by intense heat, from timing your sessions to choosing the right products.

detailing, towel, wipe, dry, car, new
Vizza Wash, LP acquires and rebrands Wet-N-Jet

SAN ANTONIO — Rebranded as The Car Wash Express, the company promises unparalleled convenience and customer satisfaction.

Vizza Wash, LP acquires and rebrands Wet-N-Jet
PRT launches 30 new products on Complete Strut Assemblies

BUFORD, Ga. — The new items represent more than 10 million vehicles in new coverage and come to expand the PRT portfolio in the North American aftermarket.

PRT launches 30 New Products on Complete Strut Assemblies
Greenhill Car Wash opens its sixth Delaware location

GEORGETOWN, Del. — The new carwash features a tunnel wash with a ‘Dry and Shine’ finish and free vacuums for customers.