Use the networking skills of your executive/owner and staff team to obtain a greater depth of knowledge. Have them contact other carwash operators they know, (or people in other businesses) who have been through a construction/expansion project. Keep an eye out for ideas which save time, money and worry.

2. Consider varying styles of project design.

Are you aware of the latest industry forecasts as to how carwash facilities may change in the new millennium? Have you taken time to research how general architects differ from a new breed of specialized design services which handles everything from initial architectural renderings and reconciling zoning issues all the way through as project liaison and merchandising consultant.

Consider difference and cost factors between design-build and general service architects. Make an informed decision and base the final decision on your facility's unique needs.

3. Zero in on zoning - sooner rather than later.

Whether it is a major renovation project or a seemingly simple facelift, proceed with caution on any building project. Make sure all of the necessary building code, permit and zoning issues are handled appropriately.

Whether it's your own in-house manager or an outside expert, this is one area where the many technical, tedious and time-consuming details of a project are well worth the investment of time and expertise early in the process. Mistakes are much harder to fix once they are literally set in stone.

It's never too early to start building a rapport with local zoning officials and other municipal officials on project details. They are the ones who have the final say on design and building issues, not the architect - and sometimes not even the carwash owner.

4. Don't lose sight of your customers.

Analyze your customer base for unique service, merchandising choices and displays. This could mean anything from providing customers with a quarterly written survey of their needs, propping up a "suggestion box," or installing a vending machine with car care products, as well as one with convenience food items.

Listen closely to what they are saying and what you see them doing while on your site to learn what you can do to enhance their experience and win them over time and again.

5. Optimize your outsourcing.

Make use of outside experts for everything from canopies to signage. Be prepared to take time to develop long-term relationships with key suppliers.

Once you've considered the long and short-term needs of your customers and reviewed your business goals, it's time to consider what design features you will want in your image upgrade project. Although you know your business best, it can save much time and trouble when you tap into outside resources for the latest in equipment, technology and merchandise expertise, as well as for guidance in overall design, canopy, signage and color decisions.

6. Practice value engineering.

Get more for less, but be willing to make short-term investments for long-term savings. Remember - you get what you pay for.

Take advantage of the competitive bid process, but make sure that quality and service go along with the price. The lowest price is not always the best bargain in the long run. Make sure someone is asking all the right questions when it comes to maintenance, installation, service and other logistics.

Applying value engineering allows you to get more carwash for the same price, or the same for less.

7. Be daring with design.

Be willing to take some risks. Rely on value engineering to get the best of out of your existing choices.

Consider walls and windows that will add to the site's appeal and differentiate it from the competition. Look into the cost-effectiveness and customer appeal of alternatives to everything from site access to displaying merchandise that goes beyond the standard carwash design.

8. Be a smart consumer.

Let consultants help you avoid costly mistakes, not become one. Review contracts, check references and establish a game plan with a team of professionals who are willing to work together - architect, contractor, equipment manufacturer and service and installation laborers.

Avoid playing teacher - encourage them to help you understand the reasoning behind their suggestions - and steer clear of those who want to be boss. Simply said, let them know that you intend to get the most out of your investment in their specific expertise and time.

9. Understand the cog-in-the-wheel concept.

Rely on a project liaison to keep you informed and keep your input fluid, while keeping accountability high and errors and delays low.

While it is not wise to relinquish all project responsibility to your suppliers, you surely want to maximize their skills at coordinating the project team, getting the best in service and selection from team players and tying up all the loose ends which your day-to-day responsibilities keep you from handling.

10. Maximize your marketing efforts.

From keeping in touch with the national headquarters about your project's plans and progress to enlisting the locals to toot your horn, there are some basic and often overlooked marketing measures that can help you get more mileage for your message.

Contact local media, communicate with chamber of commerce-type business groups and local government liaisons, and always keep your customers apprised of your plans. Also, consider ways in which other businesses and services can enhance the customer's experience with cross-marketing efforts that will add value to your reputation.