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Building the perfect carwash requires space, a good
layout and proper planning.
Operators of several prominent carwashes throughout
the nation agree that the best-sized lot would be between
1-1/2 and 2 acres, preferably near an intersection
or traffic light, with a quiet side street nearby to
help accommodate vehicles coming and going.
Responses varied slightly from owners and managers of
exterior-only and full-service carwashes.
Wash Type: Exterior
Owner: The Schaming family
Market: Magic Car Wash is located in a suburban area
just south of Pittsburgh with 110,000 residences within
a five-mile radius. About 12,000 vehicles per day pass
by its place of operation, and last year alone it serviced
170,000 of them.
William Schaming says his firm's secret for success
is quick, convenient, consistent quality.
"We produce cars that are clean and shiny and dry
quickly at an affordable price," he says. "If
you want to have volume, that's what you have to do."
The Perfect Wash: Now in its 38th year of doing business,
Magic has stood the test of time. But Schaming says
there are some changes he'd make if given the opportunity
to start over with unlimited resources.
First, he says the ideal lot would have a traffic count
of up to 50,000 cars per day with a 35 mph speed zone
and a traffic light near his business entrance.
Also, his carwash tunnel would be situated lengthwise
to provide good visibility, and there would be ample
stacking space and plenty of room for self-serve vacuums
at least 30 of them.
He shies away from any profit center that requires extra
labor, such as an oil change or gas station.
Two years ago Schaming replaced a gas station that sold
2 million gallons of fuel annually with a large number
of vacuums to help reduce labor costs.
Regarding his tunnel, Schaming says he would build it
so customers drive down a slight downhill grade when
entering and exiting the facility. This would help
cars roll into and out of the tunnel.
Also, he says a cash collection booth should be located
80 feet in front of the conveyor to help eliminate
gaps in the line, created by people who can't find
their money or don't know what type of carwash they
want.
"If you want high production, every roller on the
conveyor is worth money," he says. "If you
have a bare roller, you just threw money away."
In addition, Schaming says if he could start over he
would have higher ceilings in his tunnel, which now
measures about 11 feet, four inches.
The business caters to a clientele that is fairly affluent,
with a median income of about $45,000, so Schaming
says it is critical that his operation be kept immaculate.
He has $50,000 worth of shrubbery and landscaping, highlighted
by stainless steel sculptures for people to enjoy while
waiting.
Wash Type: Exterior
Owner: Bill Osterink Jr.
Market: Georgetown/Rivertown Car Wash is located in
Hudsonville, MI, about 20 minutes west of Grand Rapids.
For the most part it is an affluent bedroom community
with a median income of about $60,000.
The business has a convenience store, a 24-hour fueling
station for trucks and a detail shop.
"We're on a four-lane road that carries most of
the traffic to and from Grand Rapids," says manager
Tim Huttenga.
He says the operation is easy to get into, but difficult
to exit.
His employees hand-scrub the fronts and backs of each
vehicle, an extra service to help provide customer
satisfaction.
"It's more old-school around here, not just roll
through," Huttenga says.
In addition, he gives many patrons a free towel to wipe
down their dash and 39-cent cleaning pads, which are
sometimes made available free of charge, too. And with
each carwash, customers get a free soda or cup of coffee.
The Perfect Wash: If the location were rebuilt from
scratch, Huttenga says the lot's layout could be changed
to improve traffic flow. "There would be two ways
to get out," he says.
The carwash is located 1/8-mile from a busy intersection,
which makes exiting difficult. Also, he would have
a wider lot, to prevent traffic conflicts between the
carwash and gas station lines.
If given a choice to pick his optimum lot location,
he would like to be near a busy intersection with a
supermarket next door.
His dream carwash lot would have plenty of room for
a self-service gas station, situated before customers
reach the carwash.
Wash Type: Exterior
Owner: Ermino S. " King" Barbalunga
Market: Currently owns two facilities in Pittsfield,
MA, a city of roughly 40,000 people located in the
Berkshire Mountains on the western side of the state.
The city lost one-third of its population when a large
General Electric Co. transformer plant left the area
a number of years ago.
If anything, this challenged Barbalunga to provide the
best operations possible. Eight years ago he built
what he considered the premium carwash for his market.
It features a 140-foot tunnel, eight self-serve bays
and 19 vacuums.
The building is a pre-stressed concrete structure with
second-story colonial offices. In addition, Barbalunga
owns apartments and single-family rental property that
abuts the site.
The business is located on Pittsfield's second-busiest
street, and has a traffic count of about 20,000 vehicles
per day.
"I bought a whole neighborhood block, tore everything
down and started from scratch," Barbalunga says.
His other operation has a 100-foot tunnel, 11 self-serve
bays, 12 vacuums, a self-service laundry and several
stores.
" Both locations are quite large. There's room
at both of them for anything you want to do. My only
problem is what would be appropriate for a locally
depressed economy?" he says.
Design: Barbalunga says a well-designed layout has self-serve
bays perpendicular to an automated carwash tunnel;
the self-serve bays should be parallel to the street
so motorists driving by can see customers washing their
cars.
Also, cars leaving self-serve bays should exit toward
the street, so that people can see how clean cars are
when they come out.
The Perfect Wash: Barbalunga says there is nothing he
would do to change the physical layout and design of
his main location.
" There was so much research and time put into
it, there's nothing I would do different. It was built
right. But I'm always trying to run it better, from
customer service to handling complaints," Barbalunga
says.
Wash Type: Full-Service
Owner: Bill Sartor
Market: Quality Carwash is in a suburban area on the
outskirts of San Antonio, TX, where the median income
is about $40,000.
"We've seen a lot of residential growth, and with
that has come a lot of new commercial growth,"
says General Manager Paul Willette.
Design: Because the business is located in Texas, which
has brutally hot summers, Willette says the driveway
and parking areas are concrete instead of asphalt.
Concrete looks better and is cooler, which helps employees
stay more refreshed throughout the day. The location
also has plenty of flowers, which Willette feels adds
a touch of class to the business.
The Perfect Wash: If given a chance to build the perfect
wash for the market, Willette says he would start with
a location with a traffic count of at least 50,000
vehicles.
" I would definitely want a traffic light on my
incoming side," he says. " And I would like
to be located on the homeward-bound side."
He says some studies show that an operation can get
20 percent more business if it's located adjacent to
a traffic light. His ideal layout would be on 2-1/2
acres and include a coffee shop and full-service oil
change station, along with a high-volume express detailing
service.
But the main priority is still ease of entrance and
exiting. "That's the key right there," Willette
says.
He says that in a perfect world the wash would be arranged
so that customers see the oil-change station and coffee
shop when they first pull in. More business would be
generated if these profit centers were visible right
away, he says. Quality tries to overcome the present
situation with extra signage.
" But it's a lot better to see the shop,"
Willette says.
Wash Type: Full Service
Owner: Chip Burton
Market: Shiner's Carwash had three locations in the
Orlando, FL, area and serves customers with a median
income of more than $40,000.
"There is a lot of tourism," Burton says.
"This is the largest rental car market in the
world, but that really doesn't affect us. People with
rental cars don't usually get them washed."
The most important factor affecting his business is
a steady occurrence of rain during June, July and August.
"Summer is slower any way, but particularly here
because we get a lot of rain," he says.
But during the April-May and late August-September periods
business picks up because of swarms of "love bugs"
that plaster cars traveling interstate highways.
The Perfect Wash: Burton says if he could chose the
ideal carwash site, it would be located near a large
shopping mall, on a corner lot with wide curb cuts
and access to a side street that doesn't get a lot
of traffic.
Also, he would have a prominently located gas station
and convenience store, possibly with 24-hour service.
The most important factor would be to have these laid
out properly so that cars could go from one site to
another easily without congestion.
Also, he stresses comfortable waiting areas in each
facility and a play area for children similar to the
kind McDonald's restaurants have put in many of their
stores.
Burton says local government regulations prevented him
from having some of the features he wanted, such as
wider curb cuts, but that he's made the best of the
situation he's in.
Wash Type: Full Service
Owner: Jerry Weiss
Market: Jerry Weiss owns eight full-serve and seven
self-serve operations in suburban markets around Phoenix,
AZ.
"In the warmer climates you have to concentrate
more on the inside of a car," he says. "People
look at the windows and dashes more closely. The outsides
of cars don't really get too dirty unless there's a
bad storm."
His workers use a special solution to help remove bugs
from cars before they enter a tunnel.
Each of his locations has a comfortable waiting room
and an enclosed walkway people can use to view their
vehicle while it's being washed. This is important
in hot and cold climates to protect people from desert
heat or winter's icy chill, Weiss says.
His daughter, Marla Meyer, says an advantage of doing
business in the Southwest is that activity is fairly
constant throughout the year.
"It's pretty steady," she says. "You
don't see a lot of peaks and valleys."
The Perfect Wash: If building a perfect carwash lot,
Weiss would leave plenty of room to maneuver cars without
ever having to back them up. And when exiting a tunnel,
cars would fan out instead of coming out one after
another in a straight line. This would give employees
a few extra minutes to check over each car inside and
out.
Also, the perfect lot would leave some room to expand,
Weiss says.
When he started Weiss Guys Car Wash 38 years ago, cleaning
cars was the only thing he concentrated on. Today if
he was starting over, he says he might consider other
profit centers, such as an oil change or gas station.
Property values are so high now that a new wash would
need other income sources to stay profitable.
Weiss Guys has detailing and express detailing at each
of its locations, but a lube service at only one operation.
As far as layout, he says it's important to have a tunnel
parallel and not perpendicular to the highway.
"The carwash can be part of your sign," he
says. "The more exposure you can have with the
building and facility, the better off you're going
to be."
Wash Type: Full Service
Owner: Mark Meyer
Market: Washpointe Auto Wash has three sites in the
Des Moines, IA, area, which has a median income level
of about $45,000, Meyer says. Each location has a slightly
different demographic mix, ranging from new commercial/residential
neighborhoods to older retail areas.
But Meyer says each site needs the same common denominator
to be successful. "You have to be in a fairly
affluent area," he says. "I think you do
better where there are a lot of businesspeople using
the road you're on."
The Perfect Wash: Like other operators, Meyer says his
dream carwash lot would be on a busy highway with no
medians and several nearby traffic lights. In addition,
he would pick a site close to upscale restaurants and
a shopping mall, in a restricted zoning area that would
prohibit someone else from building another carwash
close by.
Also, he says surrounding residential neighborhoods
should consist primarily of single-family homes, not
apartments, because apartment dwellers typically are
younger and have less disposable income to spend on
a carwash. He says his ultimate tunnel would be about
350 feet long and 200 feet wide.
"I'd have one long line to stack cars, one entrance
and four exit areas to dry cars off and vacuum them
out," he says. " If we had more land I would
have more exit doors."
The exit area would be protected, too, so that drying
could be done inside during the winter months. Washpointe
has a small gift shop and snack counter at each of
its locations with a bright, airy waiting area.
If he could change anything, Meyer says, he would widen
his tunnels from 16 to 25 feet, because high-pressure
water guns ensure that all windows get washed anyway.
Paul Post is a free-lance writer based in Fortann, NY. |